Today I read that Ben Lerer raised $13 million for Thrillist. Thrillist started as a newsletter for guys, but after acquiring JackThreads, it is now a really interesting content + commerce play.

It’s easy to see Thrillist and others as leveraging commerce to monetize an audience.  But I prefer seeing them as a commerce play with lower acquisition costs.

Either way, content + commerce can be  a winning strategy and is emerging as an early theme in the Resolute.VC portfolio.  More on that to come.